Social Media, Content Marketing, and Video Editing
Marketing Designed for Theaters
You Want to Fill Seats, Build Community, & Inspire New TheatreGoers.
I’ll Help You Get There.
Marketing Shouldn’t Drain Your Energy and Time.
I help create the structure you need to market with purpose, clarity, and ease.
I work with your team to create a simple, sustainable strategy that saves you time, supports your creativity, and leads to consistent, meaningful content — without the overwhelm.
Content Strategy Sessions
Content & Social Media Management
Working closely with your team, I’ll take on the bulk of the work around strategy, content creation, and community management to help save you time while still achieving your marketing goals.
Content & Copywriting Services
From website edits, emails, and social media campaigns I’ll provide clear and compelling copy that brings your productions to life and helps audiences feel connected — before they step into the theatre.
Post Production Services
Do you have a video series or podcast for your theater that you just don’t have time to edit and publish? I can take post-production off of your plate so you can get your content out into the world and engage audiences.
Check out my podcast
“The Authentic Communicator”
Hi, I’m Kira
Your Backstage Marketing Guide
You’re doing such meaningful work and often under stressful circumstances. Every day, you juggle tight timelines, limited budgets, shifting priorities, and the constant pressure to fill seats while keeping your theater’s story front and center. You care deeply about your artists, your community, and the magic that happens when the lights dim and the curtain rises — and you want your marketing to reflect that truth.
Doing that kind of marketing shouldn’t feel overwhelming.
And you shouldn’t have to do it all on your own.
My calling is to work alongside you and help you find more clarity, confidence, and breathing room in the work you’re already doing so well.
As a lifelong theatre kid and former Disney Cast Member/Performer turned marketer, I have nearly two decades of experience in content and social media marketing strategy. I combine marketing systems and guidance with my love of the theater to help you share your theater’s story in ways that are intentional, authentic, and effective and I combine that with my passion for all things theater.
Together, we can:
Build sustainable systems that support — not stifle — your creativity
Craft stories that deepen your connection with audiences and your community
Reach new patrons in thoughtful, human, meaningful ways
Do more with less, without stretching yourself too thin
Because the world needs more theatre — and it needs marketers like you who are committed to bringing people together through art, community, and storytelling. You deserve support, space, and inspiration to keep doing this important work.
A Community for Theatre Marketing Professionals
Backstage Marketing Mavens is an online community created specifically for you, the passionate theatre marketer!
Join the community to gain access to:
Guidance & Education → Practical trainings, templates, and strategies designed specifically for the unique challenges of theatre marketing.
Collaboration & Connection → A space to share wins, troubleshoot struggles, and learn directly from peers who understand the realities of working with lean teams and limited resources.
Inspiration & Support → Ongoing encouragement to think creatively, find balance, and keep the love of theatre at the heart of your work.
Together, we’ll build a network of theatre marketers who lift each other up, share what works, and create a stronger future for the art form we all love and believe in.
What the reviews are saying
“Having your social media expertise was hugely helpful to both our content team and the whole marketing team. We were able to increase blog traffic, content downloads, and social engagement as a result of your work!”
- Alyssa Verzino, Content Marketing Manager, LinkSquares
“I had the pleasure of working alongside Kira in corporate marketing following a merger between our companies. (Datto, Inc and Autotask) We worked together on both content and social media marketing. Kira is an incredibly thoughtful storyteller who digs deep to understand customers. Kira was always up to date on the latest trends and really evolved our social media program into a strategic, measurable marketing channel. She grew our audience base drastically and ensured that our presence on social media platforms was always true to our brand voice. Kira has experience with numerous social media platforms and can easily advise on the best tools for a successful program based on one's goal - whether that be kicking off a program for the first time or integrating employee advocacy into the mix. Kira is also a delight to collaborate with, approaching every initiative with a positive mindset and openness to try new things. Any organization would be lucky to partner with the creative, skilled, and innovative human that is Kira Pogge.”
- Michaela Scampoli, Senior Manager, Content Strategy, Rapid7
“I always enjoyed working with Kira…Her excellent listening skills are a benefit to every project she undertakes. She tunes into the needs of the project and then applies the science of social to reach the desired outcome. Kira is able to see the bigger picture on how a message should resonate through community, social, and even in person events.”
- Melissa (Gray) Hockenberry, Community Program Manager, Datto, Inc.